Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne on April 1, 1976, to develop and sell personal computers.It was incorporated as Apple Computer, Inc. on January 3, 1977, and was renamed as Apple Inc. on January 9, 2007, to reflect its shifted focus toward consumer electronics. Apple (NASDAQ: AAPL) joined the Dow Jones Industrial Average on March 19, 2015
Apple is the world's second-largest information technology company by revenue after Samsung Electronics, the world's largest technology company by total assets, and the world's third-largest mobile phone manufacturer. On November 25, 2014, in addition to being the largest publicly traded corporation in the world by market capitalization, Apple became the first U.S. company to be valued at over US$700 billion.As of July 2015, Apple employs 115,000 permanent full-time employees; maintains 453 retail stores in sixteen countries; and operates the online Apple Store and iTunes Store, the latter of which is the world's largest music retailer.
Apple's worldwide annual revenue in 2014 totaled $182 billion for the fiscal year ending in October 2014. The company enjoys a high level of brand loyalty and, according to the 2014 edition of the Interbrand Best Global Brands report, is the world's most valuable brand with a valuation of $118.9 billion. By the end of 2014, the corporation continued to receive significant criticism regarding the labor practices of its contractors and its environmental and business practices, including the origins of source materials.
Apple was established on April 1, 1976, by Steve Jobs, Steve Wozniak and Ronald Wayne to sell the Apple I personal computer kit. The Apple I kits were computers single handedly designed and hand-built by Wozniak and first shown to the public at the Homebrew Computer Club. The Apple I was sold as a motherboard (with CPU, RAM, and basic textual-video chips), which was less than what is now considered a complete personal computer. The Apple I went on sale in July 1976 and was market-priced at $666.66 ($2,763 in 2015 dollars, adjusted for inflation.
Apple was incorporated January 3, 1977, without Wayne, who sold his share of the company back to Jobs and Wozniak for $800. Multimillionaire Mike Markkula provided essential business expertise and funding of $250,000 during the incorporation of Apple. During the first five years of operations revenues grew exponentially, doubling about every four months. Between September 1977 and September 1980 yearly sales grew from $775,000 to $118m, an average annual growth rate of 533%.
The Apple II, also invented by Wozniak, was introduced on April 16, 1977, at the first West Coast Computer Faire. It differed from its major rivals, the TRS-80 and Commodore PET, because of its character cell-based color graphics and open architecture. While early Apple II models used ordinary cassette tapes as storage devices, they were superseded by the introduction of a 5 1/4 inch floppy disk drive and interface called the Disk II. The Apple II was chosen to be the desktop platform for the first "killer app" of the business world: VisiCalc, a spreadsheet program. VisiCalc created a business market for the Apple II and gave home users an additional reason to buy an Apple II: compatibility with the office. Before VisiCalc, Apple had been a distant third place competitor to Commodore and Tandy.
By the end of the 1970s, Apple had a staff of computer designers and a production line. The company introduced the Apple III in May 1980 in an attempt to compete with IBM and Microsoft in the business and corporate computing market. Jobs and several Apple employees, including Jef Raskin, visited Xerox PARC in December 1979 to see the Xerox Alto. Xerox granted Apple engineers three days of access to the PARC facilities in return for the option to buy 100,000 shares (800,000 split-adjusted shares) of Apple at the pre-IPO price of $10 a share.
Jobs was immediately convinced that all future computers would use a graphical user interface (GUI), and development of a GUI began for the Apple Lisa. In 1982, however, he was pushed from the Lisa team due to infighting. Jobs took over Jef Raskin's low-cost-computer project, the Macintosh. A race broke out between the Lisa team and the Macintosh team over which product would ship first. Lisa won the race in 1983 and became the first personal computer sold to the public with a GUI, but was a commercial failure due to its high price tag and limited software titles.
On December 12, 1980, Apple went public at $22 per share, generating more capital than any IPO since Ford Motor Company in 1956 and instantly creating more millionaires (about 300) than any company in history.
LATEST NEWS
Apple Updates iMac Family with Stunning New Retina Displays
October 13, 2015
Apple has updated the entire iMac family, bringing a new Retina 4K display to the 21.5-inch iMac for the first time and the Retina 5K display to every 27-inch iMac. The updated iMacs also feature more powerful processors and graphics, two Thunderbolt 2 ports, and new storage options that make the high-performance Fusion Drive even more affordable. Apple also introduced a new lineup of wireless accessories including the all-new Magic Keyboard, Magic Mouse 2, and Magic Trackpad 2. “From the first iMac to today, the spirit of iMac has never wavered — deliver the ultimate desktop experience with the latest technologies, gorgeous displays, and cutting-edge designs,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “These are the most stunning iMacs we’ve ever made. With our gorgeous new Retina displays, more powerful processors and graphics, and all-new Magic accessories, the new iMac continues to redefine the ultimate desktop experience.” Read more
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Contacting Apple
Sales and Product Inquiries
Apple Online Store
The Apple Online Store is a convenient place to purchase Apple products and accessories from Apple and other manufacturers. You can buy online, chat, or call (800) MY-APPLE (800-692-7753), 7 days a week from 4:00 a.m. to 10:00 p.m. Pacific time.
You can get information about an order you placed on the Apple Online Store through the Order Status page. If you prefer, you can also get order status or make changes by phone at (800) 692-7753, 7 days a week from 4:00 a.m. to 10:00 p.m. Pacific time.
Apple Retail Stores
Experience the digital lifestyle at any of the Apple Retail Stores around the country. Find store hours and contact information for all locations.
Get Financing for You, Your Business, or Your School
Apple Financial Services offers financing on Apple products for consumers, educational institutions, and businesses. Speak with your Apple representative to learn more.
Find Consultants
Visit our Apple Consultants Network page to find a consultant in the U.S. or Canada.
Find Authorized Training Centers
Use our Training Center Locator to find Apple Authorized Training Centers worldwide.
How to Buy for Business
If you are a business or professional user, visit the Apple Store for Business or call 1-800-854-3680, 7 days a week from 4:00 a.m. to 10:00 p.m. Pacific time.
Corporate and Government Sales:
Apple Enterprise Sales (877) 412-7753
Apple Government Sales (877) 412-7753
How to Buy for Education
If you are a student or teacher, visit the Apple Store for Education or call 1-800-692-7753, 7 days a week from 4:00 a.m. to 10:00 p.m. Pacific time.
If you are buying on behalf of an educational institution, visit the Apple Store for Education Institutions or call 1-800-800-2775, 7 days a week from 5:30 a.m. to 4:30 p.m. Pacific time.
Find Apple Authorized Resellers
Use our Reseller Locator to find an Apple Authorized Reseller in the U.S.
Apple Authorized Resellers offer industry expertise, multi-platform services, and Mac-based solutions for a wide variety of organizations.
Become a Consultant, Reseller, or Service Provider
Join Apple as a consultant, reseller, or service provider.
North American Corporate Contacts
United States
Apple Media Helpline (408) 974-2042
Apple Software Upgrade Center (888) 840-8433
Reseller Referral (Resellers, Trainers, Consultants) (800) 538-9696
Canada
Apple Store (Consumer and Education Individuals) (800) MY-APPLE (800-692-7753)
Mexico
Apple Store (Consumer and Education Individuals) 001-800-MY-APPLE (001-800-692-7753)
Apple Store (Small Business) 001-800-692-7753
Stores
Apple has 453 retail stores (as of March 2015)[1] in 16 countries and an online store available in 39 countries.[276] Each store is designed to suit the needs of the location and regulatory authorities. Apple has received numerous architectural awards for its store designs, particularly its midtown Manhattan location on Fifth Avenue.
The Apple Store in Regent Street, London, was the first to open in Europe in November 2004, and is the most profitable shop in London with the highest sales per square foot, taking £60,000,000 pa, or £2,000 per square foot.[279] The Regent Street store was surpassed in size by the nearby Apple Store in Covent Garden, which was surpassed in size by the Grand Central Terminal Apple Store, New York City, in December 2011.
Of the 43,000 Apple employees in the United States 30,000 work at Apple Stores. Apple Store employees make above average pay for retail employees and are offered money toward college as well as gym memberships, 401k plans, healthcare plans, product discounts, and reduced price on purchase of stock.
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