Job description
Key Responsibilities
- Brand plans: Execute approved marketing activities for brands/products. Assist with the planning, execute and monitor regular sampling programmes as prescribed by the Brand Manager. Collate reports for all marketing activities.
- Marketing insight: Keep abreast and monitor brand health and industry trends. Carry out regular trade visits to gather market information. Use consumer insight to propose marketing programmes for assigned brands/products.
- Competitor monitoring: Track competitor activities for assigned brands/products and assist the Brand Manager, in developing response strategies to protect the position of assigned brand.
- Budget: Execute annual activity plans for assigned brands/products within stated budget and on time.
- Results: Execute below-the-line activities for assigned brands/products and evaluate performance against activity objectives.
- Financial scope: Assist with managing marketing expenditure allocated to assigned brands/products.
Job Requirements
Minimum second-class Bachelor’s degree from a reputable university, either in Nigeria or abroad. Postgraduate qualification in Marketing would be an advantage if the first degree is not in a related field.
2 - 3 years’ Marketing experience, with at least 1 year hands on Brand Management Experience. Experience in FMCG will be of added advantage.
Key Competency and Skills Requirements
- Interpreting data and information
- Preparation of presentation and reports
- Execution of promotions
- Working in teams
- Understanding of research techniques
- Good communication and interpersonal skills
- Microsoft Office suite – Word, Excel and PowerPoint
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