Job description
About The Position
Strategic Planning Management
- Develop an in-depth understanding of Clients' business, the macro and micro-markets in which they operate and the specific brands.
- Work with the client, Project Leads, Business Lead and Creative teams to develop relevant creative strategies, taking into account all communication disciplines.
- Challenge the brief/s where necessary.
- Enhance and support the Creative team to ensure that they create great work.
- Enhance and support the Project and Business Lead to ensure that the client buys the creative's great work.
- Development and fostering of ideas focus within the Agency and clients.
- Nurture an effectiveness culture within the Agency and clients.
- Improve the creative product constantly in close partnership with the Creative Lead.
- Nurture and grow the Strategic Planners in the department to deliver beyond the expected and be a source of inspiration for them.
- Develop strategies (Brand, Communication, Channel, Content, Business & creative strategies) that serve as a benchmark in the industry.
- Delivery against Strategy Departmental requirements and SLAs.
Operational Management
- Be an advocate for planning within the Agency and externally.
- Be the conduit of the latest planning information from the WPP network as well as other sources.
- Assist junior members where required and to oversee projects they may be working on - alone or in conjunction with a more senior planner.
Creative Management
- Be the Creative partner in pushing the standards of creative work.
- Champion the effectiveness culture in the organisation and specifically keep the Agency profile high in effectiveness awards that come up.
- Be the champion of the 'ideas brief' within the Agency and to the clients.
- Develop and facilitate creative thinking sessions and any other training sessions for the department and the Agency as a whole.
Stakeholder Relationship Management
- Lead strategy on new business pitches.
- Maintain senior management contact with all clients.
- Maintain a sound relationship between the Strategy Department and other departments within the Agency.
- Translate key consumer insights into a cutting edge communication strategy so that excellent creative work can be conceptualized against the agreed strategy.
- Develop and maintain relationships with Media.
- Develop and build relationships internally to ensure efficient and effective delivery of solutions.
- Work closely with Client, Client Service and Creative on allocated accounts.
Product/Brand Management
- Develop and "sell" brand and communication strategies to clients - based on a brief from Client Service.
- Work with Client Service to produce and deliver regular brand reviews for each brand.
- Work with Client Service to produce and update Brand Bibles (Brand Audit Documents) per brand.
- Nurture a sound market and industry knowledge across the client base - local and international perspective.
Financial Management
- Ensure that purchases of materials and research are always pre-approved and within budget prior to acquisition.
- Manage Strategic Departmental budget.
Business Processes
- Implementation of Strategic Department business strategies defined by EXCO.
- Develop, implement and maintain all Strategy Business Processes aligned to business strategy.
- Ensure continuous business process improvement within Strategy Department.
Information Technology/Systems
- Implement Strategy Department systems to ensure operational efficiency and effectiveness.
- Implement management information systems.
- Benchmarking of processes and systems against best practices.
- Adhere to Traffic system including timesheets
- Efficient use of operations systems
Management Reporting
- Monthly Management Reporting.
- Weekly project status reporting
- Adhere to all Strategy Department Reporting requirements.
- Oversee Departmental Reporting on daily, weekly and monthly reports
People Management
- Overall management, leadership, development and motivation of Strategy employees.
- Leadership and management development of direct reports.
- Resource planning - ensure the right number of employees, with the right skills, in the right places, at the right time.
- Manage Strategy Team productivity, efficiency and capacity to deliver to clients - scheduling of resources against jobs.
- Instill innovation and creativity throughout Agency.
- Adhere to HR Policies & Procedures at all times.
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