Friday, October 21, 2016
Marketing Activation Manager AT GSK
Job description
Basic Qualifications
Preferred qualifications:
Candidates must be able to operate effectively and efficiently with an FMCG mindset from day 1.
Must have the ability operate independently within a flat structure
Details
Accountable for accelerated share, sales and profit delivery for year 1 of 3>1 plan for all 3 categories- Nutritional, Digestive Health and Respiratory.
Execute highly effective marketing activation programmes for all brands within the portfolio to deliver commercial goals aligned to Winning Formula
Actively champion brand initiatives cross functionally through project team meetings and PMB process to ensure timely and excellent market implementation
Provide brand data and analytics to input into the core commercial cycle and S&OP processes in market to support delivery of agreed forecasting and service levels
Accountable for brand performance tracking and recommending remedial action
Ensure all activity is compliant with global category guidelines and local regulatory/medical/legal requirements
Lead LOC Market Activation Plan development for brand and provide rigorous data input into 3-1 Financial planning process
Partner with Area Marketing team to deliver winning marketing and innovation plans for LOC based on actionable commercial, competitor and consumer insight to drive LOC brand share and equity ahead of competition
Build category defining brands our consumers will love
Drive brand consumption ahead of Category across portfolio
Develop actionable local insights (consumer, shopper, expert and competitor) that build on global insight to generate locally relevant Task Maps
Work effectively with LOC agency partners to deliver world class activation
Ensure the Brand Heart is brought to life and consistently activated across all touch points to build long term brand equity
Plan, manage and deploy working media to optimize return on investment
Win in digital locally through driving local digital insight and delivering locally relevant digital campaigns
Deliver excellence in commercial delivery to become first choice for shoppers, customers and experts
Develop winning Market Activation Brand Plans (MAPs) in the context of the consumer, expert, trade and competitor
Deliver winning trade execution including optimal channel focus and mix in partnership with sales organization to drive availability
Win the war in the store with powerful visibility for our brands in the ‘last metre’ across modern, traditional and pharmacy channels that builds brand equity
Use science and innovation to improve lives
Execute in-market new product launches brilliantly leveraging global/area launch models
Responsible for implementation and achievement of agreed innovation ratios
Activate and consistently deploy winning claims working closely with area, regulatory, medical and activation teams
Deliver high quality products and service at the right time and cost
Deliver world class forecast accuracy as agreed in the winning formula
Deliver complexity reduction and value engineering initiatives to simplify supply chain and remove cost
Shape talent and culture by living our values and developing our people in a high performance culture
Build one Africa mind-set and cross functional team for brand
Utilize the Marketing Way as “the way GSK does marketing”, building best practice case studies where relevant, to share within LOC and Africa
Develop understanding of importance external stakeholders (key customers, government & regulatory agencies, KOLs, industry bodies)
Drive external focus including regular field visits across customer, consumer, shopper and expert
Model GSK values & behaviours and compliance with all GSK codes of practice.
Impact measurement in driving business to first and best FMCH
Responsible for tracking brand equity and recommending remedial action
Drive innovation implementation, tracking and learning
Achievement of all metrics as agreed in the PDP and Winning Formula documents
Contact Information
You may apply for this position online by selecting the Apply now button.
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