Analyst, Campaign Management AT MTN NIG

Job Description
• Assist In The Development, Implementation And Measurement Of Various “Below The Line” Campaign Programmes That Focus On Customer Retention And Customer Life-Cycle Management. • Leverage The Outbound And Inbound Channels For Campaign Execution Aimed At Reducing Churn And Increasing Customers’ Spend.
• Identify Opportunities Within The Base For Revenue Optimization And Campaign Management With The Aim Of Developing Relevant Programmes To Address These Opportunities • Monitor And Track Campaign Performance Over Campaign Lifecycle And Ensure Right Decisions Are Taken Regarding Continuing Or Discontinuing Campaigns • Design And Execute Pilot Campaigns To Determine Best Approach To Campaign Deployment, Offer Development And Campaign Scripting Before Scale-Up • Utilize Both Inbound And Outbound Campaign Management Platforms For The Purpose Of Campaign Execution, Deployment And Evaluation • Ensure No Revenue Dilution As A Result Of Campaign Activities • Provide Support To Campaign Segmentation Analyst As Required. • Responsible For Developing And Executing Below The Line Campaigns With The Aim Of Generating Incremental Revenue And Reducing Churn On The Network • Manage The Implementation, Tracking And Measurement Of Marketing Campaigns • Write, Edit And Proofread Campaign Scripts To Ensure The Best And Effective Marketing Communication Is Achieved To Drive Campaign Uptake And Improved Campaign Success Rate • Regularly Monitor And Measure ROI Of Campaigns And Take Key Decisions Regarding Continuity Or Modification Of Campaigns. • Collect And Use Data To Inform New Campaigns And The Evaluation Of Existing Campaigns • Analyse Outbound And Inbound Campaign Results And Propose Recommendations To The Business Based On Campaign Performance And Evaluation • Execution Of Overall Customer Base Strategy To Include But Not Limited To Acquisition Quality, Welcome Engagement Campaign, Upgrade And Cross Sell Strategy, Base Migrations And Retention Strategy • Analysis Of The Customer Base To Identify Segments That Have Revenue Upliftment Opportunity Or Who Are A Churn Risk That Require An Intervention • Take Ownership Of The Go To Market Process, Ensuring All Processes And Customer Journeys Are Designed And Followed • Design Monthly Campaign Calendar And Campaign Plan For Execution Ensuring Timelines Are Met And Targeting Is In Line With Strategy • Perform Customer Lifecycle Management Activities That Translate Into Elongated Customer Life Cycle. • Demonstrate Broad Understanding Of Big Data End-To-End Ecosystem And Dependencies To Identify Trends In Customer Dynamics • Interface With Segment Managers To Understand Their Campaign Needs In Supporting Product Development And Performance Throughout Their Product Lifecycle • Liaise With Vendors Responsible For Managing Systems/Tools/Capabilities Within CVM For Campaign Management And Analytical Needs • Contribute And Participate In Campaign Idea Generation Meetings And Cross Functional Customer Lifecycle Management Meeting As Required.
Job Condition
• Normal MTNN Working Conditions
• May Be Required To Work Extended Hours
• Open Plan Office
Experience & Training • First Degree In Any Related Discipline • Minimum Of 3 Years’ Experience In An Area Of Specialisation; With Experience Working With Others In A Medium Sized Organization • Experience In Database/Direct Marketing Or Product Management In Telecommunications Industry • Experience In Developing Test Design, Significance Testing, Establishing Error Ranges, And Key Success Metrics. • Expertise In Experimental Test Design • Experience With Major Campaign Management Platform(S) Within Telecoms Industry • Demonstrable Data-Mining, Analytical Skills And Segmentation Techniques • Good Understanding Of Customer Data Analysis, Propensity Modelling And Segmentation Techniques; Excellent Understanding Of Data Manipulation And Interrogation Techniques.
Minimum Qualification BEd, BA, BEng, BSc, BTech, HND Or LLB
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