Behavioural Change Communication and Marketing AT Marie Stopes International Katsina, NG

Job description

Marie Stopes International Organisation Nigeria (MSION) is a results-oriented Social Business, which uses modern management and marketing techniques to provide reproductive health care and allied services. MSION’s goal is to meet the needs of underserved Nigerians and dramatically improve access and use of a range of reproductive health services.

MSION is part of Marie Stopes International’s Global Partnership which is in over 37 countries worldwide.

The core responsibility of this post is to use your:

￭ initiative ￭ energy ￭ persistence ￭ results orientation

￭ drive ￭ integrity ￭ enthusiasm ￭ commitment to personal development

To further MSI’s partnership mission**:enabling individuals to have children by choice not chance.**

**Key Responsibilities**

Ensure MS Ladies meet their projected targets and KPIs under the MS Ladies Channel.

Analysis and identification of key targets from a range of potential client groups** including coordination of a**ctivities with agreed target groups that result in them using MSION strategic services through the Marie Stopes Ladies Channel and the contact centre. The post holder will lead in reflection and reporting and documenting the performances and on impact demand creation activities of MS Ladies including recommendations on improving service provision through intermittent special events.

• Key duties in relation to the responsibilities**:

**Responsibility**

**KPI**

• Analysis and identification of key targets from a range of potential client groups
• Activities with agreed target groups that result in them using MSION strategic services
• Development and supervision of a team of community volunteers
• Reflection and reporting on impact of mobilization activities and to management with recommendations on service provision

CYPs generated (by cost, by HICs)

Active database of clientele by segment across given geographies

Active teams of motivated volunteers as Community Based Mobilizers

Meetings held and information disseminated

**Analysis and identification of key targets from a range of potential client groups**

Activities include

• Using the geographical boundaries, develop a clear list of potential target groups by segment, identifying issues that affect community to access, utilization and uptake of RH, long acting contraception and family planning services.
• Identify promotion partners (e.g. other PPMV owners or mobile healthcare providers who do not have the skill for provision of FP and PAC).
• Document a database of contacts and interests to track inputs
• Make choices on whom to target when, why and how
• List local leaders (Govt, non-government, religious etc.) within the community of catchment for the MSL through advocacy for increased community buy-in

Active and growing database with contacts and information.

Reported choices and agreed targets quarterly.

**Activities with agreed target groups that result in them using MSION strategic services**

Activities include

• Monthly activity plans developed and shared
• Systematic meetings with key groups (advertising, promotional meetings, door to door etc)
• Development and disbursement of information along agreed lines appropriate to the segment
• Meetings to deliver training
• Brands promotion

Community Volunteers list, plans and performance management

Return on Investment (cost to CYP) measured monthly

Referral tracking system shows impact

CYPs

**Development and supervision of a team of community volunteers**

Activities include

• Selection and management of community volunteers
• Mentoring, coaching and supervision
• Identification of good talent and recognition of good service

Clear lists of volunteers

Activities

Incentive packages implemented

**Reflection and reporting on impact of demand creation and sales activities to management with recommendations on strategies for increased service provision**

Activities Include

• Routine monitoring and reporting of all activities and their impact
• Documentation of case studies
• Client satisfaction surveys
• Meetings with service providers to report feedback
• Recommendations to management and colleagues on adjustments needed for increased services uptake

Monthly reports disaggregated by segment

Client surveys

Recommendations

**Achieve maximum sales, profitability, growth and account penetration within the assigned territory and/or market segment by effectively selling the MSION’s product/s and related services. Personally contacts and secures new business accounts/customers.**

Activities include

• Promotes/sells/secures orders from existing and prospective customers of MSION through a relationship-based approach.
• Demonstrates products and services to the MSLs including other existing/potential customers within sates of supervision and assists them in understanding how MSION product/s best suit their needs.
• Make in-person visits and presentations to existing and prospective customers.
• Monitor compensation

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