Job Description
Assist In The Development, Implementation And Measurement Of Various Below The Line Campaign Programmes That Focus On Customer Retention And Customer Life-Cycle Management. He/She Will Leverage The Outbound And Inbound Channels For Campaign Execution Aimed At Reducing Churn And Increasing Customers’ Spend.
• Develop And Execute Micro-Segmented Marketing Campaigns To Generate Incremental Revenue And Reduce Dormancy On The Network
• Identify Opportunities Within The Base For Revenue Optimization And Campaign Management With The Aim Of Developing Relevant Programmes To Address These Opportunities
• Monitor And Track Campaign Performance Over Campaign Lifecycle And Ensure Right Decisions Are Taken Regarding Continuing Or Discontinuing Campaigns
• Design And Execute Pilot Campaigns To Determine Best Approach To Campaign Deployment, Offer Development And Campaign Scripting Before Scale-Up
• Utilize Both Inbound And Outbound Campaign Management Platforms For The Purpose Of Campaign Execution, Deployment And Evaluation
• Ensure No Revenue Dilution As A Result Of Campaign Activities
• Provide Support To Campaign Segmentation Analyst As Required.
• Contribute And Participate In Campaign Idea Generation Meetings And Cross Functional Customer Lifecycle Management Meeting As Required
• Perform Customer Lifecycle Management Activities That Translate Into Elongated Customer Life Cycle.
• Demonstrate Broad Understanding Of Big Data End-To-End Ecosystem And Dependencies To Identify Trends In Customer Dynamics
• Interface With Segment Managers To Understand Their Campaign Needs In Supporting Product Development And Performance Throughout Their Product Lifecycle
• Liaise With Vendors Responsible For Managing Systems/Tools/Capabilities Within CVM For Campaign Management And Analytical Needs
• Continuously Seek Self-Professional Development To Sharpen Skills And Capabilities In A Versatile And Evolving Digital Landscape.
• Foster Active Collaboration And Relationships With Employees Across All Levels And Divisions In Line With MTN’s VB And Values.
• Responsible For Developing And Executing Below The Line Campaigns With The Aim Of Generating Incremental Revenue And Reducing Churn On The Network
• Manage The Implementation, Tracking And Measurement Of Marketing Campaigns
• Write, Edit And Proofread Campaign Scripts To Ensure The Best And Effective Marketing Communication Is Achieved To Drive Campaign Uptake And Improved Campaign Success Rate
• Regularly Monitor And Measure ROI Of Campaigns And Take Key Decisions Regarding Continuity Or Modification Of Campaigns.
• Collect And Use Data To Inform New Campaigns And The Evaluation Of Existing Campaigns
• Analyse Outbound And Inbound Campaign Results And Propose Recommendations To The Business Based On Campaign Performance And Evaluation
• Execution Of Overall Customer Base Strategy To Include But Not Limited To Acquisition Quality, Welcome Engagement Campaign, Upgrade And Cross Sell Strategy, Base Migrations And Retention Strategy
• Analysis Of The Customer Base To Identify Segments That Have Revenue Upliftment Opportunity Or Who Are A Churn Risk That Require An Intervention
• Take Ownership Of The Go To Market Process, Ensuring All Processes And Customer Journeys Are Designed And Followed
• Design Monthly Campaign Calendar And Campaign Plan For Execution Ensuring Timelines Are Met And Targeting Is In Line With Strategy
• Perform Any Other Duties As May Be Assigned By The Manager, Campaign Management
Job Condition
Normal MTNN Working Conditions
Experience & Training
Education:
• First Degree In Any Related Discipline
• Fluent In English
Experience:
• Minimum Of 3 Years’ Experience In An Area Of Specialisation; With Experience Working With Others
• Experience Working In A Medium Sized Organization
• Experience In Database/Direct Marketing Or Product Management In Telecommunications Industry
• Experience In Developing Test Design, Significance Testing, Establishing Error Ranges, And Key Success Metrics.
• Expertise In Experimental Test Design
• Experience With Major Campaign Management Platform(S) Within Telecoms Industry
• Demonstrable Data-Mining, Analytical Skills And Segmentation Techniques
• Experience In Data Mining & Analysis Tools Such As (R, Knime, SAS And MS Excel)
• Experience In Using Business Intelligence Tools For Data Insights Generation Such As (Power B', MS Power Point, MS Excel)
• At Least 2 Years' Experience In CVM Practices And Campaign Management
• Experienced Using Predictive Modeling Techniques And Methods Suc As (Decision Trees. Random Forest, KNN, Regression And Machine Learning.
• Good Understanding Of Customer Data Analysis, Propensity Modelling And Segmentation Techniques; Excellent Understanding Of Data Manipulation And Interrogation Techniques
Minimum Qualification BA, BEd, BSc Or HND
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