Job Description
• Develop And Implement Commercial Customer Value Management Strategy To Increase Base Revenue And Reduce Customer Churn On The Network. He/She Will Be Responsible For End-To-End Customer Lifecycle Management And Value Extraction Through Tactical Engagement Activities Across All Touch Points Leveraging On Various Campaign Management Systems. He/She Will Also Be Responsible For Developing And Implementing Advanced Analytical Models To Aid Base Management Activities.
• Lead And Coordinate Activities Of The Customer Value Management Team To Achieve Commercial Revenue Optimization Objectives.
• Support The Shareholder Return Strategy By Developing And Implementing The Division’s Processes That Are Aligned To Achieving All Elements On The Business Score Card. (I.E. Grow Market Share, Grow ICT & Data Revenue, Increase EBITDA Margins, Assure Revenue, CAPEX Returns Management And Net Subscriber Additions).
• Lead The Review Of Business Processes (Headcount, Process Optimisation Etc), To Drive Efficiency Gains To Ensure At Least 5% Reduction In Divisional Budget Year-On-Year.
• Participate In Contract Negotiations To Reduce Cost And Drive MTNN Value Creation Philosophy
• Serve MTNN’s Customers And Provide Solutions To Improve The Customer Experience.
• Partner Effectively With MTNN’s Critical High Value Customers To Enhance MTN’s Corporate Brand
• Develop Strategies And Champion Customer Centric Culture Across The Organization And Develop/Reform Relationships With MTNN’s Internal And External Customers To Transform The MTNN’s Revenue.
• Drive An Increase In MTNN’s Net Promoter Score
• Strategic Partnerships With MTNN Leadership Team To Drive Awareness On Expected Behaviours And Impact On Non-Compliance On Bottom Line Results And Company Image/Reputation.
• Drive Planned Strategy For The Successful Delivery Of MTN Group And MTNN Transformation Initiatives Focusing On Customer Centricity, Including Perfect 10 Project.
• Partner With MTNN’s Ecosystem Partners To Deliver Business Value.
• Collaborate With Other Business Units In The Development Of Business Models For Use In MTNN And Develop Measurement Strategies To Support Ongoing Strategy Development And Project Optimization.
• Network And Build Solid Relationships With Internal Units And Relevant Third Parties (E.G. Strategic Investors, Technical And Finance Partners, Business Consultants Etc.) And Develop A Close Working Relationship With Relevant Information Sources To Provide An Integrated Service.
• Review Market And Internal Conditions And Contribute To The Development Of Marketing Strategies For Consumer Segments.
• Develop Detailed Plans And Programs To Achieve Set Targets For Profitability, Revenue, Value And Market Share, Stir Up Preservation, Etc In Support Of Defined Marketing Strategies.
• Implement Strategy For Market Growth In Conjunction With Product Development Managers, Regional Marketing And Other Stakeholders.
• Define Market Needs Based On Relevant Value Proposition Packages For Each Segment.
• Commission And Understand Its Research As It Concerns Market Segment, Collate And Understand Competitive Activity And Develop Proactive Strategies Against Competition.
• Develop Strategy For Promotional Campaigns To Acquire New Customers And Encourage Its Usage Amongst Existing Customers.
• Develop And Execute Promotions, Advertising, Direct Marketing, Sponsorships, Events, Public Relations And Other Tools To Gain Further Access Into The Market.
• Customize And Differentiate MTNN Products And Its Services In The Market.
• Design Customer Lifecycle Extension Plan So As To Take Advantage Of Market Opportunities.
• Establish Strategy For Marketing Communication And Increase Its Access By Using Conventional And Non-Conventional Media.
• Monitor The Strategy For The Execution Of Mass Market And Emerging Market Against Stipulations.
• Perform Programmes In Conjunction With The Regions And Sales & Distribution Division
• Continuously Seek Self-Professional Development To Sharpen Skills And Capabilities In A Versatile And Evolving Digital Landscape.
• Identify Sales Training And Development Needs And Manage Skills Enhancement Programmes For The Virtual Sales Team To Ensure Enterprise Sales Targets Are Fully Met.
• Review Performance Of Individual Team Members And Complete Appraisals In Accordance With The Employee Performance Appraisal Procedures And Time Schedules.
Job Condition
• Normal MTNN Working Conditions
• May Be Required To Work Extended Hours
• Regional, National And International Travel.
Experience & Training
Education:
• Fluent In English And Language Of Country Preferable
• First Degree In A Relevant Discipline Such As Maths, Engineering, Statistics
• Industry Certification(S) And/Or Post-Graduate/Professional Qualification(S) In A Related Field (An Added Advantage)
Experience:
Minimum Of 10 Years Working Experience Comprising:
• Manager Track Record Of 3 Years Or More; With At Least 3 Years In Relevant Sector/ Industry
• 4-6 Years Customer Lifecycle Management Experience
• 4 Years’ Experience In Telecoms Marketing, Strategy Development And Implementation
• Expert Knowledge Of Competitive Environment, Consumer Trends And Trade Practices In The Industry
• Operational Research Or Demonstrable Experience Of Delivering Wide Range Of Statistically Based Analytics.
• Advanced Applied Statistical Experience
• A Strategic And Creative Thinker Capable Of Developing Analytical Programmes/Solutions To Address Key Business Challenges Or Opportunities
• Previous Experience Identifying And Driving Deployment Of Analytical Collateral Across A Range Of Delivery Channels And Of Measuring Their Effectiveness
• Strong Communicator Who Can Operate At All Levels Taking Complex Analysis, Interpret And Communicate It Appropriately To Different Audiences
Training:
• Highly Proficient In SQL And Use Of Data Mining Software Such As SAS Enterprise Miner.
• Segment Strategy And Marketing Training
• Marketing Management And Decision Making Courses
• Presentation Skills
Minimum Qualification BA, BEng, BSc, BTech Or HND
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