Wealth Marketing Manager AT Standard Bank Group Lagos, NG

Job Details

Group Marketing: defining, marketing and protecting the Standard Bank brand across our business – including specialist advice and activity for specific countries and business units.

Job Purpose

• To deliver real value to allocated portfolios by executing against the given marketing and communication strategy and plan.
• To develop marketing and communications campaign and collateral strategies.

Key Responsibilities/Accountabilities Key responsibilities

• Develop campaign and collateral strategies. Ensure alignment to the business strategy for the particular portfolio, and the BU Marketing and Communications strategy and brand strategy.
• Translate knowledge of the market into campaign and collateral propositions.
• Project management of marketing and communications campaigns and projects to ensure delivery on time, within budget and on objectives set.
• Ensure centrally coordinated campaigns are translated into local tactics.
• Evaluate all campaigns and projects. This includes the setting of targets, identifying of measurement tools and reporting.
• Collaborate with the relevant Marketing and Communications specialist within Group Marketing to optimise the effectiveness of marketing and communication
  
  

Key performance measures

• Understanding and application of the business strategies within the portfolio, and how it relates to the BU and country strategy
• Understanding and application of the BU Marketing and Communications, and brand strategies.
• Quality of the campaign and collateral strategies and plans
• Quality of insight into the market: consumer attitudes and behaviours
• Efficiency and effectiveness of project management
• Quality of marketing and communications charters
• Quality of agency briefs and debriefs

Internal & External Relationships

• Internal relationships with the Wealth Team, Business Unit Heads, Stanbic IBTC staff, Standard Bank staff and other Marketing Managers across the Group

• External relationships with external and Marketing agencies

Preferred Qualification and Experience

• A degree in Commerce or Marketing
• Mnimum 8years years’ experience in a Marketing and Communications role from a Finanial Institution, FMCG, Telecommunications or Agency background
• Must have managed a project budget of approximately N300 mil
• Must have experience in managing and leading people

Knowledge/Technical Skills/Expertise

• Working knowledge of quantitative and qualitative research methodologies
• Working knowledge of the economic drivers in a business
• Working knowledge of various media and the creative requirements
• Working knowledge of production processes

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