Job description
At Terragon Group, we pride ourselves as a new Media business focused on Africa.
We have built a strong competence across the new media ecosystem comprising mobile, online and content.
Within digital, we understand the interplay between content and platform and we have business verticals that deliver on both components of the digital world.
Terragon Group is an employer of choice where careers are nestled, nurtured and developed to the highest caliber available in Africa.
The group is driven by highly motivated individuals and teams who consistently deliver exceptional performance in line with our values of Determination, Creativity, Resolve, Passion, and Empathy.
Working at Terragon Group means working for an evolving global brand, which provides a dynamic, enabling environment and a creative and competitive reward system with distinctive opportunities for individuals who can work ethically, and perform maximally.
If you are passionate about innovation and technology, motivated by a highly competitive environment and also willing to join a young and creative team like ours, then we are looking for you.
Duties And Responsibilities
- To develop relevant research reports/ insights to drive lead generation & content marketing activities.
- Drive management and lead generation activities.
- Provide consulting and interpretation of market and consumer/customer research data to the organization.
- To project manage outsourced research projects.
- Drive all research and market intelligence initiatives for the unit.
Requirements
- Bachelor's degree in Marketing, Economics, Statistics, or related field
- Basic understanding and appreciation of AIDA activities.
- Marketing analytics, evaluations & opportunities sizing
- Minimum of 2-5 years proven experience in both quantitative and qualitative methodologies.
- Must have passion for the Mobile Media Technology Business.
Job Skills
- Research Analysis
- Insights Articulation
- Project Management
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