Job Description
Our vision is to lead the world in the essentials for a better life and you will help us get there through brand experiences that leave a lasting impact. As a Senior Brand Manager in Lagos, Nigeria you will develop brands such as Huggies and Kleenex in an emerging market.
You will lead in managing & sustaining a profitable category/brand portfolio - join us and be part of something essential ! In return you will be offered a competitive benefits package and professional career development plan.
Key Responsibilities Will Include
Provides input into the brand strategy review (situational analysis).
Responsible for developing annual brand operating and channel plans with aligned category, brand, consumer and customer priorities and objectives.
Responsible For Managing
- Integrated Marketing Plan (IMP) & resulting commercial programmes
- New product introduction (NPI)
You will develop appropriate consumer & shopper insight and ensures insights, channel & POP opportunities are incorporated into all strategies and plans.
You will manage the research process where appropriate.
You will delivers agreed brand, channel targets and profitability.
You will be responsible for gathering and analysing competitor information and developing activities to counteract anticipated competitor plans.
You will track, analyse and evaluate all brand and trade initiatives to ensure business results are achieved and brand equity is maintained.
Develop & updates generic planograms and looks of success aligned to brand strategy.
Ensures communication to all relevant stakeholders during projects.
Manages day to day interactions with agencies and assists with evaluation.
Ensures that all business management standards, processes and procedures are applied and adhered to in all activities.
Effective management of A&P budget.
SBM’s guide and develop skills base of ABM’s and BM’s where appropriate.
Minimum Requirements
You will be educated to degree level or equivalent
You will have demonstrable job experience, which should include excellent understanding of or experience in Marketing and Sales, Finance & Category management.
You will be able to demonstrate a track record of delivering business results.
Global VISA and Relocation Specifications:
Primary Location
Lagos Office
Additional Locations
Worker Type
Employee
Worker Sub-Type
Regular
Time Type
Full time
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